Paul Loula
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NAME

Paul Loula

ROLE

Creative, Art, Marketing Director

LINKEDIN

EMAIL
PHONE

651-329-3881

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Hello. My name is

PAUL LOULA

Creative professional with 20+ years of experience in graphic design, website management, and UI/UX, driving revenue growth through high-impact marketing campaigns and brand strategy.

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Bio

As a creative professional, I bring a wealth of experience in graphic design, website management, and UI/UX, crafting visually compelling and strategically impactful designs. With a passion for visual storytelling, I excel at developing cohesive brand identities and seamless user experiences that drive engagement and results.

Throughout my career, I have collaborated with a diverse range of clients, particularly in the action sports industry, consistently delivering designs that exceed expectations. I have led creative teams, ensuring projects are executed efficiently, on time, and to the highest standard.

Beyond my professional experience, I hold a strong educational foundation in graphic design, earning a B.A.S. in 2008. I am committed to staying ahead of industry trends, continuously refining my skills to bring fresh, innovative ideas to every project.

Whether working on branding, marketing, website design, or social campaigns, I am dedicated to producing exceptional work that effectively communicates a brand’s message and enhances its digital presence. I look forward to bringing my expertise to new projects and elevating creative strategies to the next level.

Accomplishments

20+ years of e-commerce experience, specializing in digital strategy, website management, and marketing.

Played a key role in scaling annual website revenue to $100M, driving growth through strategic marketing and UX enhancements.

Launched and executed an email marketing campaign generating over $13M in revenue, improving customer engagement and retention.

Contributed to the development of four successful proprietary brands—Chamonix & Evol Snowboards, Framed Bikes, and CTRL Wake—building their identity and market presence.

Grew a YouTube channel to 50K+ subscribers, increasing brand visibility and engagement through compelling video content.

Led yearly brand strategies, forecasting growth, and setting business goals for all brands under Active Sports Inc.

Experience

  • March 2024 - Present
    Senior Designer
    Bare Home
    2019
  • June 2023 - March 2024
    Digital Marketing and Sales Manager
    FXR Factory Racing Inc.
    2023
  • 2019 - May 2023
    Creative Director
    The-House.com
    2023
  • 2013 - 2019
    eCommerce and Digital Marketing Director
    The-House.com
    2019
  • 2008 - 2013
    Graphic Designer
    The-House.com
    2010
  • 2006 - 2008
    Lead Photographer / Web Content Specialist
    The-House.com
    2008

Education

  • CERTIFICATE
    Digital Marketing Bootcamp
    University of Minnesota
    2023
  • BACHELOR’S DEGREE
    Graphic Design
    The Art Institutes International Minnesota
    2008
  • ASSOCIATES DEGREE
    Graphic Design
    Hennepin Technical College
    2006

Expertise

Skills

Associations

Get in Touch

Have a question or want to collaborate? Feel free to reach out—I’d love to connect!