Hello. My name is
PAUL LOULA
Ecommerce leader with 20+ years of experience in site growth, digital strategy, and brand — currently driving 142% revenue growth as Bare Home’s DTC Ecommerce Performance Manager.
Let’s Connect
Bio
I’m an ecommerce leader who came up through creative — so beyond running the site, I care just as much about how it looks and feels. That combination is what took me from graphic designer to owning full P&L-level site growth.
Right now I run site strategy, brand, and the entire Shopify app ecosystem for Bare Home. Before that, I spent 17 years at The-House.com and FXR, working across the action sports and outdoor industry as Creative Director.
I’ve built brands from zero, run a Shopify Plus stack top to bottom (merchandising, email/SMS, reviews, Amazon, integrations), and led creative and growth teams at the same time. I’m at my best with lifestyle brands that have a real point of view — the kind people want to be part of, not just buy from.
Accomplishments
- 142% gross sales growth at Bare Home in 10 months; 74% YoY on trailing 12 months
- Scaled monthly revenue from ~$106K to a $610K peak
- Own a 25+ app Shopify stack — Matrixify, Klaviyo, Gorgias, Judge.me, Smile.io, Blockify, Intelligems
- Grew The-House.com's online revenue to $100M+ as Creative Director
- Built a $13M email program
- Built brand identity for four proprietary brands — Chamonix, Evol Snowboards, Framed Bikes, CTRL Wake
- Grew a YouTube channel to 50K+ subscribers
Experience
-
March 2024 - Present
DTC Ecommerce Director
Bare Home2019 -
March 2024- December 2024
Senior Designer
Bare Home2019 -
June 2023 - March 2024
Digital Marketing and Sales Manager
FXR Factory Racing Inc.2023 -
2019 - May 2023
Creative Director
The-House.com2023 -
2013 - 2019
eCommerce and Digital Marketing Director
The-House.com2019 -
2008 - 2013
Graphic Designer
The-House.com2010 -
2006 - 2008
Lead Photographer / Web Content Specialist
The-House.com2008
Education
-
CERTIFICATE
Digital Marketing Bootcamp
University of Minnesota2023 -
BACHELOR’S DEGREE
Graphic Design
The Art Institutes International Minnesota2008 -
ASSOCIATES DEGREE
Graphic Design
Hennepin Technical College2006
Expertise
- Site Growth & Strategy
- Shopify Management
- Merchandising
- Email/SMS Marketing
- Amazon Marketplace
- CRO Optimization
- Creative Direction
- Brand Strategy
- UI/UX
- Product Design
- Project Management
- Agency Relations
- Marketing Automation
- Data & Analytics
- Marketing Development
- Graphic & Web Design
- Video Production
- Content Creation
- Social Media Marketing
- Emerging Technology
Skills
- Shopify Plus
- Klaviyo
- Matrixify
- Gorgias
- Judge.me/Smile.io
- Amazon Seller Central
- GA4 & Triple Whale
- Meta Ads Manager
- Email/SMS Marketing
- Adobe CC/Figma
- WordPress
- HTML/CSS
- Asana
- UI/UX
Associations
Get in Touch
Have a question or want to collaborate? I’d love to connect — reach out anytime.
EMAIL: paulloula@gmail.com